General Information
Business Name:
Website URL(s):
Year Established:
Business Structure (e.g., Sole Trader, Company, Trust):
Location of Business Operations:
Reason for Selling:
🔹 Ownership & Legal
Are you the sole owner of the business? (Yes/No)
If no, list other owners/shareholders and their roles:
Is the business registered in Australia? (Yes/No)
ABN:
Registered Business Name:
Do you have trademarks, copyrights, or patents? (Yes/No)
If yes, please list:
Are all assets free of legal encumbrances or debts? (Yes/No)
If no, explain:
🔹 Products & Operations
Describe the products/services offered:
How many SKUs do you currently sell?
What is the average order value (AOV)?
Are products dropshipped, self-fulfilled, or via 3PL?
Where is inventory stored (if applicable)?
Who are your main suppliers and where are they located?
Are there written agreements with suppliers? (Yes/No)
🔹 Financial Information
What is your average monthly revenue (last 12 months)?
What is your average monthly profit (net)?
What is your gross profit margin (%)?
Can you provide financials for the past 2–3 years? (Yes/No)
Are there any debts or outstanding liabilities?
🔹 Traffic & Marketing
What are your average monthly website visits?
Top 3 traffic sources (e.g., organic, paid ads, email):
Top-performing marketing channels (ROI-wise):
Do you have active ad campaigns? (Yes/No)
If yes, on which platforms (e.g., Google Ads, Facebook, TikTok)?
Do you have an email list?
Size of list:
Email provider:
What is your social media presence (platforms and followers)?
🔹 Technology & Platform
What eCommerce platform is the business built on? (e.g., Shopify, WooCommerce)
List any key third-party tools or plugins used:
Do you have analytics tools set up (e.g., Google Analytics)?
Is the domain name included in the sale? (Yes/No)
Are all software tools and licenses transferable? (Yes/No)
🔹 Team & Support
Do you have employees, freelancers, or VAs?
If yes, please describe their roles and hours worked:
What is your involvement in the business (hours per week, tasks)?
Will you offer post-sale support? If yes, for how long and in what capacity?
🔹 Growth Opportunities & Risks
What are the biggest growth opportunities for this business?
What are the biggest challenges or risks?
Have there been any recent major changes (e.g., traffic drops, supplier issues)?
What would you do next to scale the business if you weren’t selling?
🔹 Sale Details
What assets are included in the sale?
(e.g., domain, site, social media, email list, inventory, SOPs)
Are you open to seller financing or earn-outs? (Yes/No)
What is your ideal asking price (AUD)?
How did you arrive at that valuation?
