Sell Your E-commerce Business

Maximise your e-commerce exit with Australia’s specialised online retail business brokers. We understand inventory, margins, and what makes e-commerce businesses attractive to buyers.

Exclusive Website Closers Partnership

As the exclusive Australian partner of Website Closers, we provide e-commerce businesses access to the world’s largest network of online business buyers and a proven track record of successful exits.

Through our Website Closers partnership, your tech business gains access to thousands of qualified buyers specifically seeking innovative technology platforms, software solutions, and digital products.

$1B+

Total Sales Volume

2,000+

Businesses Sold

94%

Success Rate

15+

Years Experience

E-commerce Focused Buyers

  • Strategic acquirers seeking brand portfolios
  • Private equity firms focused on e-commerce
  • Individual investors seeking cash flow businesses
  • International buyers seeking market entry

E-commerce Expertise

Combined experience of selling hundreds of e-commerce businesses with deep understanding of inventory management, customer acquisition, and operational efficiency.

300+ E-commerce Sales

Premium Valuations

Our global network and e-commerce expertise consistently achieve higher multiples than industry averages for profitable online retail businesses.

2-5x Profit Multiples

Strategic Buyer Access

Access to strategic acquirers seeking e-commerce businesses for brand expansion, market penetration, or supply chain integration.

Strategic Premium Pricing

What Makes E-commerce Businesses Valuable

Successful e-commerce businesses share key characteristics that drive premium valuations.

Strong Brand

Established brand recognition and customer loyalty that drives repeat purchases.

Unique Products

Proprietary or exclusive products that differentiate from competitors.

 
Healthy Margins

Strong gross margins and efficient operations that generate consistent profits.

Scalable Operations

Streamlined fulfilment and customer service processes ready for growth.

E-commerce Business Types We Sell

We have experience selling various types of e-commerce businesses across different verticals.

Amazon FBA Businesses

Private label products, wholesale businesses, and Amazon retail arbitrage operations.

Typical Multiple: 3-5x Annual Profit

Shopify Stores

Direct-to-consumer brands, dropshipping businesses, and custom e-commerce sites.

Typical Multiple: 2-4x Annual Profit

Marketplace Businesses

Multi-channel retailers selling on Amazon, eBay, Etsy, and other platforms.

Typical Multiple: 2.5-4x Annual Profit

Subscription Boxes

Recurring revenue e-commerce with predictable monthly subscription income.

Typical Multiple: 4-6x Annual Profit

Digital Products

Online courses, digital downloads, software tools, and membership sites.

Typical Multiple: 3-6x Annual Profit

B2B E-commerce

Wholesale platforms, B2B marketplaces, and industrial equipment sales.

Typical Multiple: 3-5x Annual Profit

E-commerce Metrics Buyers Evaluate

We help optimise these key performance indicators to maximise your business value.

Revenue Metrics

  • Monthly and annual revenue trends
  • Average order value (AOV)
  • Conversion rates by traffic source
  • Customer lifetime value (CLV)
  • Repeat purchase rate

Amazon FBA Businesses

  • Gross margins by product category
  • Net profit margins
  • Customer acquisition cost (CAC)
  • Inventory turnover rates
  • Return/refund rates

Operational Metrics

  • Fulfilment and shipping efficiency
  • Supplier relationships and terms
  • Platform dependencies and risks
  • Team structure and processes
  • Technology stack and automation

Growth Metrics

  • Year-over-year growth rates
  • Seasonal patterns and trends
  • Market expansion opportunities
  • Product development pipeline
  • Marketing channel performance

E-commerce Success Stories

$1.2M

Amazon FBA Supplement Brand

$350K annual profit, strong brand recognition, sold at 3.4x multiple to strategic buyer.

Brisbane-based, 4 months to sale

$850K

Shopify Fashion Store

$280K annual profit, established social media presence, acquired for brand expansion.

Perth-based, 3 months to sale

E-commerce Sale FAQ

Get answers to common questions about selling your e-commerce business in Australia.

How do you value an e-commerce business in Australia?

E-commerce businesses in Australia are typically valued at 2-5x annual net profit, depending on growth rate, profit margins, inventory levels, and market position. Key factors include revenue consistency, customer acquisition costs, lifetime value, brand strength, and operational efficiency. We analyse financial performance, traffic sources, conversion rates, and competitive positioning to determine fair market value.

Attractive e-commerce businesses have consistent revenue growth, strong profit margins (typically 15%+), diversified traffic sources, loyal customer base, established brand recognition, efficient operations, and growth potential. Buyers particularly value businesses with proprietary products, strong supplier relationships, and systematic processes that reduce owner dependence.

E-commerce business sales typically take 3-6 months from preparation to completion. This includes business preparation and documentation (4-6 weeks), marketing to qualified buyers (6-8 weeks), due diligence and negotiation (4-6 weeks), and legal completion (2-4 weeks). Well-prepared businesses with clean financials often sell faster.

Essential documentation includes profit and loss statements, bank statements, payment processor records (Stripe, PayPal, Square), inventory reports, supplier agreements, advertising spend analysis, customer analytics, tax returns, and expense documentation for the past 24-36 months. Clean, organised records significantly speed up the sale process.

Inventory is typically valued at cost and included in the sale price, or sold separately at an agreed valuation. We conduct inventory audits, assess turnover rates, identify slow-moving stock, and structure deals to protect both buyer and seller interests. Inventory management systems and supplier relationships are key value drivers.

Yes, e-commerce businesses attract international buyers, particularly from the US, UK, and Asia-Pacific region. International buyers often seek businesses with proven products, established operations, and expansion potential. We have extensive networks of global buyers looking for quality Australian e-commerce businesses.

Supplier relationships are typically transferred to the new owner through assignment agreements. We help facilitate introductions, transfer contracts, and ensure continuity of supply. Strong, established supplier relationships with favourable terms significantly enhance business value and buyer confidence.

Brand value is assessed through customer loyalty metrics, brand recognition, trademark protection, social media following, and market position. We evaluate intellectual property including trademarks, copyrights, proprietary products, and exclusive supplier agreements. Strong brand assets can significantly increase valuation multiples.

Yes, Amazon FBA businesses can be sold as standalone assets. We evaluate seller metrics, product rankings, review scores, inventory levels, and profitability. FBA businesses typically sell for 2.5-4x annual profit, depending on product diversification, brand strength, and growth potential.

Shopify stores often command higher valuations due to direct customer relationships and brand control, while marketplace businesses may have lower multiples but faster sales cycles. We assess each model’s strengths, dependencies, and growth potential to maximise value regardless of platform.

Customer data transfer must comply with Australian Privacy Act and GDPR requirements. We ensure proper consent mechanisms, data protection protocols, and legal compliance throughout the transfer process. Customer databases are valuable assets that require careful handling during transactions.

Tax implications may include capital gains tax, GST considerations, and potential small business CGT concessions. Asset sales vs share sales have different tax treatments. We recommend consulting with tax advisors familiar with e-commerce transactions to optimise your tax position and structure the sale appropriately.

Ready to Sell Your E-commerce Business?

Get a specialised e-commerce valuation and discover how we can maximise your exit value.