As the exclusive Australian partner of Website Closers, we provide content businesses access to the world’s largest network of online business buyers and a proven track record of successful exits.
Through our Website Closers partnership, your content business gains access to thousands of qualified buyers specifically seeking content platforms, media properties, and audience-driven businesses.
Total Sales Volume
Businesses Sold
Success Rate
Years Experience
Combined experience of selling hundreds of content businesses with deep understanding of audience development, monetisation strategies, and content valuation.
250+ Content Sales
Our global network and content expertise consistently achieve higher multiples than industry averages for quality content and media businesses.
20-48x Profit Multiples
Access to strategic acquirers seeking content businesses for audience expansion, content library growth, or market penetration.
Strategic Premium Pricing
From blogs to newsletters, we have the expertise to sell your content and media business.
Authority sites, niche blogs, and content websites with strong organic traffic and engagement.
Typical Multiple: 24-36x Monthly Profit
Email newsletters with engaged subscriber bases, paid subscriptions, and sponsorship revenue.
Typical Multiple: 30-48x Monthly Profit
Monetised YouTube channels with consistent viewership, brand partnerships, and ad revenue.
Typical Multiple: 20-36x Monthly Profit
Popular podcasts with regular listeners, sponsorship deals, and premium content offerings.
Typical Multiple: 24-40x Monthly Profit
Instagram, TikTok, and other social media accounts with engaged followings and monetisation.
Typical Multiple: 18-30x Monthly Profit
Educational content platforms, online courses, and digital learning communities.
Typical Multiple: 30-48x Monthly Profit
Content businesses with these characteristics attract premium valuations from buyers.
We analyse the key performance indicators that content business buyers evaluate.
25K subscribers, $25K monthly profit, sold to financial media company for strategic expansion.
Melbourne-based, 3 months to sale
500K monthly visitors, strong affiliate revenue, acquired by health supplement company.
Brisbane-based, 2 months to sale
Get answers to common questions about selling your content business in Australia.
Content businesses are typically valued at 20-48x monthly profit, depending on audience quality, revenue diversification, and growth potential. Key factors include traffic consistency, engagement metrics, monetisation streams, brand strength, and content quality. We analyse audience demographics, revenue sources, and competitive positioning to determine fair market value.
Attractive content businesses have engaged, loyal audiences, diversified revenue streams, strong SEO rankings, evergreen content libraries, and consistent traffic growth. Buyers particularly value businesses with email lists, social media followings, multiple monetisation channels, and content that generates ongoing organic traffic.
Content business sales typically take 2-4 months from preparation to completion. This includes content audit and documentation (2-3 weeks), buyer identification and marketing (4-6 weeks), due diligence and negotiation (3-4 weeks), and legal completion (2-3 weeks). Well-documented content businesses with clean analytics often sell faster.
Buyers require comprehensive analytics including Google Analytics data, social media insights, email marketing metrics, revenue reports, traffic sources, audience demographics, engagement rates, and growth trends for at least 24 months. Clean, verified data significantly enhances buyer confidence and valuation.
Different monetisation models command different valuations: subscription revenue (highest multiples), affiliate marketing, advertising revenue, sponsored content, course sales, and product sales. Diversified revenue streams with recurring elements typically achieve premium valuations compared to single-source monetisation.
Yes, content businesses attract international buyers, particularly those with English-language content, global audiences, or niche expertise. Australian content creators often benefit from unique perspectives and time zone advantages for serving global markets, making them attractive to international acquirers.
Content creation transition varies by deal structure. Some buyers want ongoing content creation from sellers through consulting agreements, while others prefer to transition content creation to their teams. We help structure appropriate handover processes and content creation agreements based on buyer preferences.
Social media transfers require careful planning including platform-specific transfer procedures, audience notification strategies, and brand consistency maintenance. We coordinate with platform support teams and ensure proper verification transfers while maintaining audience engagement throughout the transition.
Yes, YouTube channels and podcasts can be sold as standalone assets. We evaluate subscriber counts, view metrics, engagement rates, monetisation levels, and growth potential. Successful sales require consistent content, engaged audiences, and clear revenue streams.
Email newsletters with engaged subscribers command premium valuations, often 30-48x monthly profit. We assess subscriber quality, open rates, click-through rates, revenue per subscriber, and growth trends. GDPR and privacy compliance is essential for successful email list transfers.
We implement strict confidentiality measures including comprehensive NDAs, secure content sharing protocols, and limited access to sensitive materials. Content IP, including copyrights, trademarks, and proprietary content, is carefully documented and protected throughout the sale process.
Tax implications may include capital gains treatment, intellectual property considerations, and potential small business CGT concessions. Content assets, licensing arrangements, and international audience monetisation can create complex tax scenarios. We recommend consulting with tax advisors experienced in digital content transactions.
Get a specialised content business valuation and discover how we can maximise your exit value.
Australia’s trusted digital asset brokers specialising in selling online businesses. We help SaaS, e-commerce, tech, and content business owners maximise their exit value through our proven sales process.
We facilitate global business sales with buyers and sellers worldwide. Our expertise in cross-border transactions ensures smooth international transfers and compliance.
© 2025 Digital Asset Brokers. All rights reserved.