To find a business broker in Australia who can sell your eCommerce business globally, you’ll want someone with:
- A track record of cross-border transactions
- A deep network of international buyers
- Experience with online, SaaS, and DTC businesses
- The ability to handle valuation, marketing, due diligence, and legal handover
Here’s a step-by-step guide, plus a shortlist of reputable brokers.
Step-by-Step: How to Find the Right Broker
1. Prioritise Global Reach
Not all brokers have international buyer networks. Look for:
- Listings on international marketplaces
- Past deals involving buyers from the US, UK, Europe, Asia
- SEO-optimized global presence (not just AU-focused)
2. Check Their Industry Focus
For eCommerce, look for brokers who specialise in:
- Shopify/DTC brands
- Amazon FBA
- SaaS or subscription boxes (if applicable)
3. Ask the Right Questions
When interviewing brokers, ask:
- “What % of your deals involve international buyers?”
- “Do you list on marketplaces like Empire Flippers, Flippa, or Acquire.com?”
- “Can I see case studies or testimonials from cross-border deals?”
- “How do you handle buyer due diligence across jurisdictions?”
4. Review Their Marketing Strategy
A great broker will:
- Package your business in a polished sale memorandum
- Target qualified buyers, not just list and pray
- Offer valuation advice with benchmarks
Disclaimer: Digital Asset Brokers is a business brokerage. We are not lawyers, accountants, registered tax agents or licensed financial advisers, and nothing in this article is legal, tax, accounting, financial or investment advice. The content reflects our general opinions and experience, is provided for general information only, and may not be accurate, complete or current for your circumstances. Figures, case studies and examples are illustrative, with details generalised or changed, and past outcomes are no guarantee of future results. Before acting on anything in this article, obtain independent advice from a qualified professional who understands your situation. To the extent permitted by law, Digital Asset Brokers and its related entities accept no liability for any loss arising from reliance on this content.
Related guides
- Earnout Structures in Business Sales: How They Help Australian Founders Increase Total Sale Value
- How to Prepare Your Financials for International Buyers: Australian PTY LTD & Trust Structure Guide
- Customer Concentration Risk: How Relying on Too Few Customers Destroys Your Valuation
Thinking about selling? Our online business brokers work with Australian founders to get the best price from a global buyer pool. Start with a free, confidential valuation or talk to a broker.
