Sell Your SaaS Business
Maximise your SaaS exit value with Australia's specialised SaaS business brokers. We understand recurring revenue, churn metrics, and what buyers want.
Exclusive Website Closers Partnership
As the exclusive Australian partner of Website Closers, we provide SaaS businesses access to the world’s largest network of online business buyers and a proven track record of successful exits.
- Global SaaS Buyer Network
Through our Website Closers partnership, your SaaS business gains access to thousands of qualified buyers specifically seeking recurring revenue businesses with strong metrics and growth potential.
$1B+
Total Sales
Volume
2,000+
Businesses
Sold
94%
Success
Rate
15+
Years
Experience
SaaS-Focused Buyers
- Private equity firms seeking SaaS portfolios
- Strategic acquirers in complementary markets
- Individual investors focused on recurring revenue
- International buyers seeking market entry
Proven SaaS Expertise
Combined experience of selling hundreds of SaaS businesses with deep understanding of recurring revenue models and SaaS-specific metrics.
500+ SaaS Sales Completed
Premium SaaS Valuations
Our global network and SaaS expertise consistently achieve higher multiples than industry averages for recurring revenue businesses.
4-8x ARR Multiples
Strategic Buyer Matching
Access to strategic acquirers seeking SaaS businesses for technology integration, market expansion, or customer base acquisition.
Strategic Premium Pricing
Why SaaS Businesses Are Highly Valued
SaaS businesses command premium valuations due to their predictable revenue models and scalability.
Recurring Revenue
Monthly recurring revenue provides predictable cash flow, making valuations more attractive to buyers.
Customer Retention
Sticky customer relationships and low churn rates demonstrate business stability and growth potential.
High Margins
Software businesses typically have high gross margins and can scale without proportional cost increases.
SaaS Metrics That Drive Valuation
We analyse the key performance indicators that SaaS buyers care about most.
Monthly Recurring Revenue (MRR)
The foundation of SaaS valuation. We help optimise your MRR growth trajectory before sale.
Typical Multiple: 4-8x Annual Recurring Revenue
Customer Churn Rate
Lower churn rates significantly increase business value. We help improve retention strategies.
Target: <5% monthly churn
Customer Lifetime Value (LTV)
Higher LTV relative to Customer Acquisition Cost (CAC) demonstrates sustainable growth.
Target: LTV:CAC ratio of 3:1 or higher
Growth Rate
Consistent month-over-month growth in MRR is highly attractive to strategic buyers.
Target: 10%+ monthly MRR growth
Our SaaS Sale Process
Specialised approach designed for SaaS businesses and their unique requirements.
1
SaaS Audit
Comprehensive analysis of your SaaS metrics, tech stack, and growth potential.
2
Value Optimisation
Strategic recommendations to improve key metrics and maximise sale price.
3
Buyer Matching
Target SaaS-focused buyers and strategic acquirers in your vertical.
4
Deal Execution
Navigate due diligence, technical evaluation, and deal structuring.
SaaS Success Stories
$2.3M
HR Management SaaS
$45K MRR, 2% monthly churn, sold to strategic buyer at 4.2x ARR multiple.
Melbourne-based, 18 months to sale
$1.8M
Marketing Automation Tool
$30K MRR, strong customer retention, acquired by larger marketing platform.
SaaS Sale FAQ
Get answers to common questions about selling your SaaS business in Australia.
How do you value a SaaS business in Australia?
SaaS businesses in Australia are typically valued at 4-8x Annual Recurring Revenue (ARR), depending on growth rate, churn, market position, and profitability. Key metrics include Monthly Recurring Revenue (MRR), customer acquisition cost (CAC), lifetime value (LTV), churn rate, and growth trajectory. We conduct comprehensive analysis of your SaaS metrics, competitive position, and market opportunity to determine fair market value.
What SaaS metrics do buyers focus on most?
Australian and international SaaS buyers prioritise Monthly Recurring Revenue (MRR) growth, customer churn rates (ideally <5% monthly), LTV:CAC ratio (target 3:1 or higher), gross revenue retention, net revenue retention, and unit economics. They also examine customer concentration, market size, competitive moats, and scalability potential.
How long does it take to sell a SaaS business?
SaaS business sales typically take 4-8 months from initial preparation to completion. This includes business preparation (1-2 months), marketing to buyers (2-3 months), due diligence (1-2 months), and legal completion (1 month). Well-prepared SaaS businesses with clean metrics and documentation often sell faster.
What makes a SaaS business attractive to Australian buyers?
Attractive SaaS businesses have predictable recurring revenue, low churn rates, strong unit economics, documented processes, scalable technology infrastructure, diversified customer base, and clear growth opportunities. Australian buyers particularly value businesses serving local markets or with proven international expansion potential.
Do international buyers purchase Australian SaaS businesses?
Yes, SaaS businesses are inherently global, and we regularly connect Australian SaaS companies with international buyers, particularly from the US, UK, and Europe. International buyers often pay premium valuations for quality SaaS businesses with strong metrics, regardless of geographic location.
What financial records do I need for a SaaS sale?
Essential SaaS financial documentation includes detailed MRR/ARR reports, customer churn analysis, cohort retention data, CAC and LTV calculations, profit and loss statements, cash flow statements, subscription analytics from platforms like Stripe or Chargebee, and customer concentration reports for the past 24-36 months.
How do you handle SaaS customer transitions during sale?
Customer transition is managed carefully through structured handover processes, including customer communication plans, service continuity assurance, technical documentation transfer, and often a transition period where the seller remains involved. Most SaaS customers continue seamlessly under new ownership when properly managed.
What's the difference between asset sale vs share sale for SaaS?
Asset sales involve transferring specific business assets (software, customer contracts, IP) while share sales transfer company ownership. For SaaS businesses, asset sales are often preferred for tax efficiency and liability protection. We advise on the optimal structure based on your specific circumstances and buyer preferences.
Can I sell my SaaS business if it's not profitable yet?
Yes, high-growth SaaS businesses can sell even without profitability if they demonstrate strong revenue growth, healthy unit economics, large market opportunity, and clear path to profitability. However, profitable SaaS businesses typically command higher valuations and attract more buyers.
How do you value SaaS intellectual property and technology?
SaaS IP valuation considers proprietary algorithms, patents, trademarks, source code, databases, and technical architecture. We assess competitive advantages, development costs, replacement difficulty, and strategic value to buyers. Strong IP protection and technical moats significantly enhance SaaS business valuations.
What happens to my SaaS team during the sale?
Team retention is often crucial for SaaS acquisitions. Buyers typically want to retain key technical and customer-facing staff. We help structure employment transitions, retention bonuses, and handover processes to ensure business continuity and maximise sale value.
Are there tax advantages to selling a SaaS business in Australia?
Australian tax benefits may include CGT concessions for small business assets, 50% CGT discount for assets held over 12 months, and potential CGT exemptions. We recommend consulting with tax advisors familiar with digital asset sales to optimise your tax position and structure the sale appropriately.
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