Business Valuation Tool

Free Online Business Valuation

Tell us your business type and annual net profit. A broker will send you a confidential, no-obligation valuation within two business days.

Get a broker-prepared valuation — free, confidential, no obligation

Most online calculators only give a rough benchmark. A real valuation looks at the things a buyer will actually pay for: revenue quality, churn, margins, owner dependence, growth and transferability. We prepare it the same way we would if we were taking your business to market.

  • A realistic value range based on current buyer demand, not a formula
  • The 3–5 factors most likely to move your price up or down
  • Which buyer types (strategic, private equity, individual) suit your business
  • Delivered within 2 business days by a broker, not a bot
1
Tell us about the businessTwo minutes. We only need headline numbers to start.
2
We review and benchmarkAgainst comparable Australian and international sales.
3
You get a valuation and a planIncluding what to fix before selling — even if that's not for a year.

Request your free valuation

How we value online businesses

Every business type is priced differently by buyers. Here is what drives the multiple in each category, with our detailed guides.

SaaS

Valued on ARR or profit multiples. Net revenue retention, churn, gross margin and growth rate decide where you land in the range.

SaaS valuation multiples 2026 →
Sell a SaaS business →

E-commerce

Valued on a multiple of annual net profit (SDE). Brand strength, channel diversification, inventory and supplier terms move the price.

E-commerce valuation guide →
Sell an e-commerce business →

Tech & apps

Priced on profit, IP and defensibility. Code quality, documentation and key-person risk are examined closely in due diligence.

Tech stack due diligence →
Sell a tech business →

Content & media

Valued on net profit with adjustments for traffic source risk, revenue diversification and how much the owner writes.

Content business valuation →
Sell a content business →

What moves your valuation up or down

These are the factors buyers price first. Fixing even two of them before going to market is often worth more than a year of extra growth.

Customer concentration
One customer over 20% of revenue is a discount. Why it matters →
Owner dependence
If the business needs you daily, buyers price in a replacement or walk away.
Clean financials
Separate entities, reconciled books and add-backs you can defend. Preparing financials →
Growth trend
Trailing 12 months matters more than lifetime. Flat is fine; declining is expensive.
Churn and retention
For subscription models this is the number buyers check first. Churn benchmarks →
Transferability
Contracts, platforms, suppliers and IP that move cleanly to a new owner — including an overseas one.

Valuation FAQs

How accurate is a free valuation?

It is a market-based estimate, not a formal appraisal. We start from typical profit and revenue multiples for your business type and adjust for churn, growth and age. Real buyers also price owner dependence, customer concentration, platform risk and documentation quality, which is why we offer a free broker-prepared valuation.

What multiples do Australian online businesses sell for?

It depends on the model. SaaS businesses are usually valued on ARR or profit with a premium for low churn and strong growth; e-commerce and content businesses are typically valued on a multiple of annual net profit (SDE). Larger, more defensible businesses attract higher multiples and a wider buyer pool, including international acquirers.

Does a free valuation commit me to selling?

No. Many founders use it to decide whether to sell now or spend 6–12 months improving the numbers first. We tell you which.

Who sees my information?

Only the broker preparing your valuation. We do not share your details, and every buyer we introduce signs an NDA before seeing any business information.

How long does a broker valuation take?

Usually two business days from receiving your headline numbers. If you have financials ready, we can include a more detailed buyer-readiness review.

Ready for a real number?

Request a free, confidential valuation prepared by a broker, or talk to us first.

Request my free valuationTalk to a broker